Radio 5
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At first sight the concept for Radio 5’s TV commercial, developed by agency Dear, is quite simple. In a minimalistic household a women turns on the radio to Radio 5. The music fills the room and at the same time, decoration attributes fall out of the sky to make the household more cosy. Because when you listen to Radio 5, you feel at home. When Dear asked us to do the job, the only demand we had to honour, is that we not use any tricks. All changes to the household had to be real. This meant all the attributes would have to fall/slide/jump (the cat in the last frames) simultaneously. In one take. Not so simple anymore… Luckily we love a challenge.

Client: NPO Radio 5
Agency: Dear
Creation: Marq Strooy
Director: NO CANDY
D.O.P.: Robert M. Berger
Styling: Nicole de Werk
Set builder: Arthur Janssen
Production: Made for Digital
Post production: Made for Digital
Sound: Radio 5


PLAY

At first sight the concept for Radio 5’s TV commercial, developed by agency Dear, is quite simple. In a minimalistic household a women turns on the radio to Radio 5. The music fills the room and at the same time, decoration attributes fall out of the sky to make the household more cosy. Because when you listen to Radio 5, you feel at home. When Dear asked us to do the job, the only demand we had to honour, is that we not use any tricks. All changes to the household had to be real. This meant all the attributes would have to fall/slide/jump (the cat in the last frames) simultaneously. In one take. Not so simple anymore… Luckily we love a challenge.

Client: NPO Radio 5
Agency: Dear
Creation: Marq Strooy
Director: NO CANDY
D.O.P.: Robert M. Berger
Styling: Nicole de Werk
Set builder: Arthur Janssen
Production: Made for Digital
Post production: Made for Digital
Sound: Radio 5

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