HSK Groupo__
The HSK Group, a mental help institution in the Netherlands, set up an advertising campaign to get more awareness for their cause. I was asked to photograph a number of people during a four month ongoing shoot in order to give a face to the company. The idea was to photograph everyone in their own enviroment, shooting up and close portraits mixed with landscape images of each individual. The campaign was rolled out during a period of two months at the end of the year, giving a new face the spotlight each week with their own personal stories. This serie you see here is of Lot, who as a young psychologist in training, got hit by a severe illness which pretty much set her life upside down. She developed a five step plan calling it 'the power of positive psychology'. In this study she sets out that if the mind is mentally strong, the body will follow even if the disease is hard to overcome.
The HSK Group, a mental help institution in the Netherlands, set up an advertising campaign to get more awareness for their cause. I was asked to photograph a number of people during a four month ongoing shoot in order to give a face to the company. The idea was to photograph everyone in their own enviroment, shooting up and close portraits mixed with landscape images of each individual. The campaign was rolled out during a period of two months at the end of the year, giving a new face the spotlight each week with their own personal stories. This serie you see here is of Lot, who as a young psychologist in training, got hit by a severe illness which pretty much set her life upside down. She developed a five step plan calling it 'the power of positive psychology'. In this study she sets out that if the mind is mentally strong, the body will follow even if the disease is hard to overcome.
